About

This project is a collaboration led by creative content studio Factory 42, including the Almeida Theatre, Natural History Museum, Science Museum Group, and The University of Exeter.

The project seeks to address questions about what museums might look like in the future and how mixed reality (MR) technology, among others, will shape the way audiences consume science and culture. Its aim is to reimagine the future of museums through storytelling and cutting-edge technology, allowing visitors to experience museum environments and collections like never before.

The project will combine the latest MR technology from Magic Leap with immersive theatre to create two separate location-based adventure game visitor experiences, to launch in 2020, featuring multi-sensory and highly interactive worlds. At the Science Museum, visitors will encounter a mixed reality detective experience featuring high-resolution 3D scans of robots and other iconic collection objects. At the Natural History Museum, dinosaurs will be brought to life and visitors will roll up their sleeves as they become palaeontologists for the day, sharing the thrill of scientific discovery.

The project blog will offer a working record of the research process, documenting the creative process, technical build and audience research as it evolves over the coming two years.

The world-class creative team includes some of the UK’s leading theatre directors, computer game designers and developers, 3D audio, multi-sensory technologists, animators, graphic designers, writers, actors, artists and researchers collaborating with museum curators and academics.

The project is funded within the Audience of the Future programme by UK Research and Innovation through the Industrial Strategy Challenge Fund.

Factory 42 and the museums are also backing the project with their own match funding, and further financial investment has been made by UK entertainment group Sky plc and US spatial computing company Magic Leap. Digital education company Pearson and shopping centres group intu plc are providing strategic support.